Google of Alphabet Inc has completed the acquisition of wearable device maker Fitbit Inc, valued at $ 2.1 billion, the companies announced Thursday.
The deal raised concerns about the market power of Google and the use of health data for targeted advertising.
The companies received antitrust clearance from the European Union in December after Google approved restrictions on the use of customer health data.
« This deal worked it’s always about devices, not data. We knew from the start that we would protect the privacy of Fitbit users, « said Google in a blog post on Thursday.
Fitbit, once a leader in the wearable device market, has lost market share to Apple, Xiaomi, Samsung and Huawei in recent years.
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